UX Writing and Content Snippets
Samples from two projects and a personal experiment in UX content
1. Artist's Store Front: Course details, plans and bio
Scenario
I landed a gig to spruce up an artist's online store—product cards, course plans, and bio. The task? Whip up words so engaging they’d practically coax credit cards out of wallets!
Strategy
The original copy was inconsistent in tone and detail, failing to engage the target audience—aspiring artists and creative professionals looking to enhance their skills. My hypothesis was that a more cohesive, engaging tone could significantly improve user's confidence in the course and boost enrollment.
I identified key issues such as vague titles, redundant phrase, and lack of hierarchy and engagement, which undermined the courses' perceived value—
Tone and Style
I decided on an enthusiastic, creative marketing tone to resonate with an audience that valued clarity and actionable insights. The goal was to make the courses feel both accessible and inspiring, encouraging users to take the plunge.
Content Clarity
I revamped the titles to ensure they clearly described the primary focus of each course. This involved eliminating redundant phrases and providing specific, enticing descriptions that highlighted the unique value of each offering.
Information Hierarchy
I prioritized key information to create a compelling and well-structured value proposition, making it easier for users to quickly grasp what each course offers.
Original product cards
Rewrite of product cards
Original, rewrite and reasoning
A comprehensive overview of the main UX writing enhancements—
Element | Original Copy | Rewrite | Reasoning |
|---|---|---|---|
Product card | Illustrative Storytelling: Bringing Tales to Life- HOW TO CRAFT A MOODBOARDS, STORY AND CHARACTERS FOR AN ENTIRE STORYBOARDING! ALL IN ONE! | Complete Storyboarding 101
Transform ideas into visual narratives, building compelling characters, immersive backgrounds, and detailed plots | Revised title screams "comprehensive coursework". I also outlined pivotal "storyboarding" steps, just to make sure patrons see the extensive scope here. |
Product card | Portrait Sketching: Emphasis on Features & Lighting- Recorded Live | Character Expression Workshop
Capture a character's personality and emotions through distinctive facial features and expressions | I emphasized the course offering—character expression— not just as a course offering, but as the secret sauce that amps up your artwork; thereby boosting the course's appeal and relevance. |
Product card | Character Creation Mastery | Dynamic Character Design
Craft captivating characters with dramatic poses, bold shapes, and vibrant lighting | The revamp breaks down the essential teachings of character design, making it feel less intimidating and more fun. |
Product Card | Low price alert! Illustrative Storytelling for Children's Books - Live Access | Illustrating for Children's Books
Delight young readers with eye-catching illustrations and vivid scenes that bring stories to life | I delivered a captivating promise: a tailor-made course to help them turn every kid's experience into an adventure. |
Art Club Offering | Monthly live workshops and videos
All past step-by-step tutorial and videos
Digital assets like brushes and palettes
Monthly Q&A session
Monthly drawing challenge | Monthly live workshops and instructional videos
Access to our entire library of step-by-step tutorials and videos
Digital assets including brushes and palettes
Monthly Q&A sessions with ABC
Engaging monthly drawing challenges | I made sure the membership fee and the offerings are crystal clear, while confirming cancellation were a breeze—all in a bite-sized, easy-to-chew format. |
Artist Bio Card | I'm ABC, an Indian freelance artist. My work spans book illustrations, digital creations, and various commercial and packaging designing.
I am passionate about art tutorials aimed at affordability and ease. I've partnered with notable firms like Penguin India, TOI, Tata, Amazon, and other global brands in publication, technology, food and fashion, alongside local ventures | I'm ABC, a freelance artist from India, exploring the colourful gullies of book illustrations, digital media, and commercial designs. I'm deeply passionate about making art accessible and affordable for everyone. My partnerships with global brands like Penguin, TOI, and Tata, as well as local gems, spans publication, technology, food, and fashion. Let's paint vibrant worlds together, shall we? | I injected personality into the artist's narrative, inviting and encouraging the audience to foster a connection. It aims to showcase the artist's expertise while positioning them as approachable. Kept the tone snappy right through to a clear, punchy CTA at the end. |
New
I identified key issues such lack of clear submission process, ambiguous beat details, and no details on follow-up support created a poor user experience of potential contributors, who required clear, supportive guidance to navigate the submission process effectively.
Content Clarity and Structure
I meticulously crafted the copy to simplify the editorial process and reduce hesitation, with clear, instructional copy that was also encouraging.
Tone and Style
Adopting a clear, instructional tone that was also encouraging and supportive, I aimed to create an engaging and trustworthy experience for contributors.
Original Submission Workflow
Rewrite
Original, rewrite and reasoning
A comprehensive overview of the main UX writing enhancements—
Element | Delivery Format | Original Copy | Revised Copy | Reasoning |
|---|---|---|---|---|
Lead-in statement | Inline text | - | Browse our selection of open beats, where your unique perspective meets our readers' curiosity | Sets clear expectations and introduces available beats to contributors |
Help prompt | Link | - | Unsure about how to proceed?
Click here for detailed steps on our submission process | I placed a nudge within the beat details that would lead them to read process guide |
Submission process guide | Modal dialogue | For architecture or design blog submissions we ask that you mail your submission in PDF format to submissions@archiwebspace.com
If responding to a specific beat, please use the beat name as the email subject. For general blog submissions, please use 'Blog Post Proposal” as your subject line. | Choose Your Beat: Select the brief that aligns with your expertise and interests
Outline Your Concept: Send us an outline or a sneak-peek of your article idea. Remember, no full drafts– we love surprises!
Include Writing Samples: New around here? Attach a few of your past works to show us your style
Quick Terms Check: Ensure you read and understand our terms and conditions before submitting
Compensation: We value your work! If we publish your piece, we pay based on depth of reporting, urgency, and expertise
| Provided exact submission steps to elevate doubt and boost participation; kept tone encouraging to aid confidence |
Follow-up instructions | Inline text within modal | Given the volume of submissions we receive, our response will be limited to those projects we intend to publish. | *Note: While we can't wait to read your submissions, keep in mind not all will make it to publication. If selected, you'll receive an account creation link with further collaboration details | Adopted a kinder tone about the selective process; aimed to maintain enthusiasm with clear follow-up steps |
Instructional text | Inline text | - | Attach submission as a clearly titled PDF, or include additional work samples to showcase your style | A helper text so the reader knows exactly what to attach for best response |
CTA | Callout | - | Feeling ready? Head back to the beat and start your submission! | Provided an encouraging prompt at the end of guide after the submission process is explained |
Archive Button | Persistent Tooltip | NA | Archive this article?
You can always undo this action later | Explains the action and reassures to reduce hesitation |
Suggest & Replace Button | Tooltip | NA | Propose direct changes, but keep originals safe | Explains the action and encourages action |
Edit-Swap Button | Tooltip | NA | Create options, compare side-by-side, swap, pick the best & save alternates | Explains the action for this relatively novel interaction |
Immediate Attention Banner Button | Persistent Tooltip | NA | Flag only for high-priority response! | Advises users to reserve for urgent, rapid-response situations |
2. Scrib: Submission guideline, CTAs, tooltips
Scenario
I led a comprehensive redesign of the interface copy and IA for a publication house’s guest contribution portal including a submission guide and form, and interactive management tools.
In response, I meticulously crafted the copy to simplify the editorial process, attract more contributors, and boost participation.
Strategy
The old submission instructions were clipped and unenthusiastic, leaving contributors uncertain and often leading to drop-offs.